For better or worse, “Likes” have become the leading barometer of marketing success on Facebook. So businesses throughout the world invest heavily in generating as many “Likes” as they can and use a wide range of strategies to increase their numbers. For most, the focus is on consistently producing high quality content, reaching out to targeted consumer audiences, and finding innovative ways to stimulate user engagement. But many others have also been using more underhanded techniques, such as posting “Like” solicitations on Fiver.com and creating fake accounts in order to artificially inflate their Like counts.
Unfortunately, these so-called
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